Welcome to The Athlete's Guild, Concord, North Carolina’s premier sports performance training facility. Founded in January 2015 by Dustin Smith, our mission is to empower the youth of Concord to compete at the highest levels of athleticism and sport. Dustin’s inspiration came from recognizing that strategic and intelligent strength and conditioning training was typically reserved for collegiate and professional athletes. He aimed to bring these elite-level services to the public, particularly to younger generations, and today, we proudly offer tailored training programs for athletes of all ages.
Our Mission and Core Values
Our mission is clear: to provide the youth of Concord with opportunities to excel in sports and achieve their highest potential. We are committed to instilling discipline, work ethic, responsibility, honor, and strength in every athlete we train. These core values are the bedrock of our company culture, which is built around a relentless commitment to hard work and excellence.
Unique Approach to Training
What sets The Athlete's Guild apart from other training facilities is our dedication to creating custom programs for each athlete. Unlike our competitors, who often rely on group workouts, we focus on individualized training plans that cater to the specific movement patterns and demands of each sport. This personalized approach ensures that every athlete receives the precise training they need to succeed.
Comprehensive Services
At The Athlete's Guild, we offer private and semi-private personal training services, each designed to meet the unique needs of our athletes. Our sport-specific programs are available for all ages, ensuring that young athletes receive the best possible training from the start. But our commitment doesn’t end there. We also provide our members with access to a network of professional partners, including physical therapists, sports massage therapists, sports psychologists, and nutritionists. This holistic approach gives athletes every opportunity to grow, succeed, and reach their goals.
Expertise and Experience
Our team is composed of certified strength and conditioning specialists with over 30 years of combined experience and more than 20 certifications and bachelor’s degrees in exercise science. This wealth of knowledge and expertise ensures that our athletes receive the highest quality training available. Our track record speaks for itself: in nearly a decade of operation, we have helped one athlete turn professional, more than a dozen go Division 1, and over two dozen compete at the collegiate level.
Community and Clientele
Our clientele primarily consists of youth athletes, including high school, collegiate, and professional athletes. We also understand the importance of the parents, who are often the purchasers of these services. We work closely with families to ensure that each athlete’s training program aligns with their goals and needs.
Why Choose The Athlete's Guild?
Choosing The Athlete's Guild means investing in a proven system that delivers results. Our strategic and customized approach to training not only mitigates the risk of injury but also provides the best possible support for injured athletes returning to play. Our comprehensive rehabilitation services ensure a safe and effective recovery, preparing athletes to return to their sport stronger than ever.
Join Us Today
Don’t miss out on the opportunity to train with Concord’s best. At The Athlete's Guild, we are dedicated to helping athletes achieve their full potential through personalized and comprehensive training programs. Schedule a call with us today to learn more about how we can help you or your child reach new heights in athletic performance. Elevate your game with The Athlete's Guild!